Stop chasing prospects. Start attracting decisions.
Let’s be real — people hate being sold to… But they love to buy — when it feels right . So how do you bridge the gap between pressure and persuasion? You use sales psychology . And not the sleazy kind — I’m talking about ethical, science-backed tactics that actually help your prospects make better decisions. I’ve personally helped over 18,000 professionals and businesses on using human behavior to drive better sales outcomes — and today, I’m handing you the playbook. These 6 tips come straight from Dr. Robert Cialdini’s legendary work, “Influence: The Psychology of Persuasion.” Think of this as your shortcut to trust, confidence, and conversion . Let’s dive in. 👇 1. Lead with Reciprocity — Give First, Close Later People naturally feel compelled to return favors. So when you lead with value (free audit, helpful resource, honest feedback), you're not “giving too much” — you’re planting seeds. 💡 Example: I once worked with a SaaS startup that offered a free 15-min...
